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Valerie West

Kaitaia to Kaikohe (Far Northland Region)

Valerie West is the owner of Just Effective Training (JET), a business that specialises in customised business training programmes.

Teaching Experience

Valerie has over 20 years’ experience in business education. She currently facilitates the Certificate in Small Business Management (NZQA Level 4) and Certificate in Money Management (NZQA Level 3) programmes at Te Wānanga o Aotearoa. Previously, she taught the First Steps to Business (NZQA Level 2) programme at Te Wānanga o Aotearoa.

Valerie has also tutored in business and computing for NorthTec. She has facilitated two programmes for the Māori Women’s Development Corporation, as well as the Commission for Financial Capability’s Get Sorted Programmes. In addition, Valerie developed a Steps to Employment programme for Far North Adult Literacy.


Valerie holds a National Certificate in Supervisory Management from the NZ Institute of Management, a Certificate in Adult Education Literacy and Numeracy, and a Certificate in Adult Education Advocacy.

Business Experience

Valerie has been the owner of Just Effective Training (JET) since 2006. Before then, she worked in sales for David Forman New Zealand (a business training company) and in sales, business development, facilitation, and coaching for Mapping the Gap, a business coaching and management training company.

Local Networks

Through her work in business education Valerie maintains strong contacts with her local community and marae. She also has many contacts gained through her work on health surveys and her work for NorthTec. Valerie maintains professional contacts with various agencies.